Purpose and conventions of a music promo

Key Features of a music promo

There are many different genre of music e.g. Metal, rock, pop, alternative.

Andrew Goodwin

• ·         Goodwin argue that female performers are often objected through camerawork.
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• ·         Male body on display creates ‘female gaze’, so women exercise the same power of looking at male as sexual objects.

Types of music promos:

	Example:
Narrative is when the music video follows a storyline. This usually includes lyrics from the song being acted out or expressed. This styles helps people to become familiar with the song, it is	Stan- Eminem
Conceptual videos tend to be obscure and bizarre, they work by keeps the audience interested.	La La La- Naughty Boy
Performance is what you would expect, the artist playing or singing throughout the music promo. The location and the people in the video usually stay the same throughout.	Shine- Take That